Director's Purchase of Shares

Personal Group Holdings Plc

("the Company" or "the Group")

Director's Purchase of Shares - Dividend Reinvestment Plan

The Company has today been informed by Mike Dugdale, Chief Financial Officer that, following payment of the fourth dividend for the year ended 31 December 2017, he has purchased, on the 15 December 2017, 447 ordinary shares of 5 pence each at £4.62 per share under the Company's Dividend Reinvestment Plan.

In addition, the dividend received into his ISA holding was used to purchase a further 158 ordinary shares of 5 pence each on 18 December 2017 at £4.77 per share. Mike Dugdale's wife also holds an ISA holding which received dividends which were used to purchase a further 145 ordinary shares of 5 pence each at £4.77 per share on the same date.

Further to the commitment made by Mike Dugdale in January 2015 in respect of his directly held shares and June 2015 in respect of his ISA holding, Mike remains committed to take part in the dividend reinvestment plan in respect of his entire direct and indirect ordinary shares, as set out above.

Following these transactions, Mike Dugdale has an interest in 67,340 ordinary shares of 5p each, including his wife's holding of 13,490 shares, representing in aggregate 0.219% of the issued ordinary share capital of the Company.

Further detail is provided below in accordance with Article 19.3 of the EU Market Abuse Regulation.

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Notes to Editors

With over 30 years' experience of looking after its customers' employees, Personal Group Holdings Plc (AIM: PGH) is a leading provider of employee benefits and employee related insurance products, offering benefits programmes to over 2 million employees across the UK.

Personal Group has a unique approach to delivering employee engagement, by combining technology with its face-to-face method of communicating with employees. This approach assists clients with the attraction, retention and motivation of their employees. Included in this approach is the delivery of a range of insurance products and services including hospital and convalescence plans, death benefit and income protection, in addition to lifestyle benefits including High Street savings and discounts, retail offers, travel and holiday promotions and health and wellbeing services.

Hapi, Personal Group's leading edge Employee Services platform allows clients to build bespoke engagement, benefit and communications programmes, which are made available to employees through both websites and mobile apps. This platform allows for a broader range of services, including holiday booking, electronic payslips, reward and recognition and Employee Assistance programmes to be accessed by employees in a simple and effective interface.

The Group also supplies clients with home technology and smartphone handsets via salary reduction schemes, offering the latest computers, laptops, tablets, smartphones and other home technology products through Lets Connect.

Personal Group has a strong client base across a wide range of sectors, with particular expertise in transport, logistics, domiciliary care, motor, retail, food production and manufacturing. Over 520 clients, including Network Rail, DHL, JCT600, Four Seasons, Two Sisters and Stagecoach, work with Personal Group in delivering effective benefits, engagement and communications programmes.

For further information, go to www.personalgroup.com.