Director/PDMR Shareholding

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

2.      

Reason for the notification

a)

Position/status:

Chief Financial Officer

b)

Initial notification/Amendment:

Initial notification

3.      

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.      

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Exercise of options

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Sundip Chahal

6.      

Reason for the notification

a)

Position/status:

Chief Operating Officer

b)

Initial notification/Amendment:

Initial notification

7.      

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

8.      

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Exercise of options

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Andy Morris

10.    

Reason for the notification

a)

Position/status:

Chief Innovation Officer

b)

Initial notification/Amendment:

Initial notification

11.    

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

12.    

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Exercise of options

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Stefan Kazsubowski

14.  

Reason for the notification

a)

Position/status:

CEO Custom Research

b)

Initial notification/Amendment:

Initial notification

15.  

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

16.  

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Exercise of options

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Bianca Bruhn

18.  

Reason for the notification

a)

Position/status:

CEO Mainland Europe

b)

Initial notification/Amendment:

Initial notification

19.  

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

20.  

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition of shares following the vesting of Restricted Stock Units

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Douglas Rivers

22.  

Reason for the notification

a)

Position/status:

Chief Scientist

b)

Initial notification/Amendment:

Initial notification

23.  

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

24.  

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition of shares following the vesting of Restricted Stock Units

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ray Martin

26.  

Reason for the notification

a)

Position/status:

CEO Data Services

b)

Initial notification/Amendment:

Initial notification

27.  

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

28.  

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition of shares following the vesting of Restricted Stock Units

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ted Marzilli

30.  

Reason for the notification

a)

Position/status:

CEO Data Products

b)

Initial notification/Amendment:

Initial notification

31.  

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

32.  

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each

GB00B1VQ6H25

b)

Nature of the transaction:

Acquisition of shares following the vesting of Restricted Stock Units

c)

Price(s) and volume(s):

d)

Aggregated information:

·    Aggregated volume:

·    Price:

n/a

f)

Place of the transaction:

London Stock Exchange [XLON]