Director/PDMR/PCA Transaction Initial Notification

AJ Bell plc (Company)

Director/PDMR/PCA Transaction - Initial Notification

The Company announces that it was notified on 31 May 2019, that:

a)   Louis Petherick, a person discharging managerial responsibility (PDMR) in the Company, has:

(i)   in order to effect a "Bed and ISA" transaction, sold 4,726 ordinary shares of £0.000125 each in the Company (Ordinary Shares) at a price of £4.19 per Ordinary Share and then repurchased, into his Individual Savings Account (ISA), the same number of 4,726 Ordinary Shares at a price of £4.19 per Ordinary Share; and

(ii)   in order to effect a "Bed and SIPP" transaction, sold 1,673 Ordinary Shares at a price of £4.185 per Ordinary Share and then repurchased, into his self-invested personal pension account (SIPP), the same number of 1,673 Ordinary Shares at a price of £4.185 per Ordinary Share,

b)   Laura Helen Petherick, a person closely associated (PCA) with Louis Petherick, has:

(i)   in order to effect a "Bed and ISA" transaction, sold 4,726 Ordinary Shares at a price of £4.19 per Ordinary Share and then repurchased, into her Individual Savings Account (ISA), the same number of 4,726 Ordinary Shares at a price of £4.19 per Ordinary Share; and

(ii)   in order to effect "Bed and Junior ISA" transactions in favour of her children, both of whom are a PCA with Louis Petherick, sold 2,050 Ordinary Shares at a price of £4.19 per Ordinary Share; and

c)   Louis Petherick, in order to effect to those "Bed and Junior ISA" transactions in favour of his children, has purchased, into:

(i)    a Junior Individual Savings Account (Junior ISA), in the name of his son, William Richard Petherick, 1,025 Ordinary Shares at a price of £4.19 per Ordinary Share; and

(ii)   a Junior ISA in the name of his son, Samuel Casper Petherick, 1,025 Ordinary Shares at a price of £4.19 per Ordinary Share.

The above transactions all took place on 31 May 2019.

The transactions were entered into in accordance with exceptions from the lock up arrangements applicable to Management Selling Shareholders (as defined in the prospectus published in relation to the initial public offering of the Company's shares on 27 November 2018 (Prospectus), as described in paragraph 10 of Part 7 (Details of the Offer) of the Prospectus, of one year in respect of 100% of their shareholdings at Admission (as defined in the Prospectus) and a further one year in respect of 50% of such shareholdings. Notwithstanding the transactions, the Ordinary Shares remain subject to the terms of such lock up arrangements.

Following the transactions, there has been no change in the number of shares in which Louis Petherick has an interest.

This announcement, including the notification below, is made in accordance with the requirements of the EU Market Abuse Regulation.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Name of officer of issuer responsible for making notification: Bruce Robinson (Company Secretary)

Date of notification: 4 June 2019