THIS ANNOUNCEMENT (INCLUDING THE APPENDIX) AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, JAPAN, THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF REGULATION (EU) 596/2014 (MAR). ON PUBLICATION OF THIS ANNOUNCEMENT, THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN.

31 May 2018

Albert Technologies Ltd.

("Albert Technologies" or the "Company")

Result of Conditional Placing & Notice of General Meeting

The Board of Albert Technologies, the global software company with a proprietary developed autonomous artificial intelligence marketing platform, is pleased to announce that further to the announcement made at 7.00 a.m. today (the "Placing Announcement"), Cantor Fitzgerald has successfully placed, conditional on shareholder approval, an aggregate of 36,756,757 Placing Shares on behalf of the Company at a price of 37 pence per share, with new and existing institutional shareholders. The Placing, which was oversubscribed, has received strong support from both new and existing institutional shareholders.

Other than where defined, capitalised terms used in this announcement have the meanings given to them in the Placing Announcement.

Or Shani, founder and CEO of Albert Technologies, said:

"We're delighted with the strong support from investors, both existing shareholders and new investors, for this oversubscribed placing. Significant change has taken place at the Company over the last 18 months, and we're seeing considerable momentum in both interest in and engagement with our proprietary Albert technology. The new funds will allow the Company to build on the growing interest in the benefits of AI to digital advertising. Albert can provide the solution to both enterprises and media agencies seeking to use AI technology to execute their digital marketing campaigns. The market for AI technology is forecast to grow to US$40 billion in value by 2025 and we're aiming for Albert to be an important beneficiary of this sizeable market opportunity in digital marketing."

Details of the Placing and Notice of General Meeting

The Placing is subject to approval at the General Meeting and the conditions as outlined in the RNS released at 7.00 a.m. this morning. The Placing Shares will represent approximately 37.1% of the Enlarged Issued Share Capital immediately following Admission. The Placing Price represents a discount of approximately 1.3% to the closing price of 37.5 pence per Ordinary Share on the Latest Practicable Date. Upon Admission, the Enlarged Issued Share Capital is expected to comprise 99,165,077 Ordinary Shares.

As set out in the Placing Announcement, the Company confirms that it will today dispatch a notice to convene a meeting at the offices of Bryan Cave Leighton Paisner LLP, Adelaide House, London Bridge, London EC4R 9HA at 10.00 a.m. on 22 June 2018 for the purpose of considering and, if thought fit, the passing of the resolutions to approve, amongst other things, the authority to issue the Placing Shares.

The notice of General Meeting will be dispatched today to shareholders and will be available on the Company's website www.albert.ai.

Admission to Trading on AIM

Application for admission to trading on AIM for the Placing Shares will be made in due course and, if the resolutions to issue these shares are passed at the General Meeting to be held on 22 June 2018, it is expected that Admission will take place on or around 25 June 2018. The Placing Shares will rank pari passu with the existing Ordinary Shares.

In accordance with the provisions of the Disclosure Guidance and Transparency Rules of the Financial Conduct Authority, the Company confirms that, following the Placing, its issued share capital will comprise 99,165,077 Ordinary Shares of NIS 0.01 upon Admission. All of these Ordinary Shares have equal voting rights and none of the Ordinary Shares are held in treasury. The total number of voting rights in the Company will therefore be 99,165,077 upon Admission.

For further information, please contact:

About Albert Technologies

Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global software company, is the creator of Albert - the first-ever fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world's leading brands. Albert's mission is to liberate businesses from the complexities of digital marketing - not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. Albert serves as a highly intelligent and sophisticated member of brands' marketing teams, wading through massive amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. This eliminates the manual and time-consuming tasks that currently limit the effectiveness and results of modern digital advertising and marketing. Brands such as The Big Red Group, Gallery Furniture and Dole Asia, and global advertising agencies, credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs.

The Company's core focus is its SaaS Sales Channel, which offers its artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.

The Company and its management received 18 awards in 2017, including being named as Gartner Cool Vendors in Advertising, an International Stevie Award for "Best New Product of the Year," the "Market Disruptor" Award from the Masters of Marketing, and being named "AI Application of the Year" by the Global Annual Achievement Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of the Year (bronze) in the International Stevie Awards and was chosen for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a winner in the DMN Hall of Femme Awards and the American Business Awards (gold).

About Albert

Albert replaces the human campaign manager in managing brands' online advertising campaigns. A brand provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, all that is needed is to simply log into Albert and deploy that new campaign, which is usually no more than a 15-minute task.

Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc.), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit-based decisions.

Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in-house, and the brand has full and instant transparency and can easily scale up marketing activities through larger budgets or applications to new brands and new geographies, without hiring new expert campaign managers.