Publication of Circular

09 November 2018

Publication of Circular

Further to the announcement made today by AO World PLC ("AO" or the "Company") in relation to the acquisition of Mobile Phones Direct Limited (the "Acquisition"), AO announces that a circular, containing details of the Acquisition and convening a General Meeting of AO to approve the Acquisition, has been published and will be posted to shareholders of AO shortly.

The circular will be submitted to the National Storage Mechanism, where it will shortly be available for inspection at http://www.morningstar.co.uk/uk/nsm. In addition, the circular is available to view on the Company's website (https://www.ao-world.com/investor-centre/reports-and-presentations) and will be available for inspection at the offices of AO World PLC, AO Park, 5A The Parklands, Lostock, Bolton, BL6 4SD.

Enquiries:

Jefferies International Limited ("Jefferies"), which is authorised and regulated by the FCA in the United Kingdom, is acting exclusively for AO as sponsor and financial adviser in relation to the Acquisition.

Jefferies is acting exclusively for AO and no one else in connection with the Acquisition and will not regard any other person as a client in relation to the Acquisition and will not be responsible to anyone other than AO for providing the protections afforded to its clients or for providing advice in relation to the Acquisition, the contents of this announcement, or any other matters referred to herein.

Jefferies does not accept any responsibility whatsoever for, or makes any representation or warranty, express or implied, as to the contents of, this announcement, including its accuracy, completeness or verification, or for any other statement made or purported to be made by it, or on its behalf, in connection with AO or the Acquisition and nothing herein is, or shall be relied upon as, a promise or representation in this respect, whether as to the past or future.  Subject to applicable law, Jefferies accordingly disclaims all and any liability whether arising in tort, contract or otherwise which it might otherwise have in respect of this announcement or any such statement.