Programmatic collaboration with Magnite
Updated : 07:00
30 May 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad announces programmatic collaboration with Magnite
New integration will bring scale and automation to the in-content advertising format
Mirriad, the leading in-content advertising company, today announces its collaboration with Magnite, Inc., the world's largest independent sell-side advertising platform, to bring scale and automation to the in-content advertising format via programmatic ad campaigns across multiple platforms, channels and markets. Under the terms of the contract signed between Mirriad and Magnite, Mirriad will make ad Inventory available for sale via the Magnite platform, which facilitates the programmatic sale of in-content advertising.
This is a pivotal milestone for Mirriad, as it introduces its offering into the digital media ecosystem.
Stephan Beringer, CEO of Mirriad, said: "Our collaboration with Magnite is a momentous step forward in terms of our ability to activate in-content inventory programmatically. By scaling across platforms we can drive more valuable ad inventory, from a broader range of video content, to advertisers and their agencies. Working with Magnite is a true milestone on our path to scale."
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Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). Upon the publication of this announcement, this inside information is now considered to be in the public domain.
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
About Magnite
Magnite (NASDAQ: MGNI) is the world's largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
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