Portfolio Company Update: South West Brands

Seed Innovations Ltd / AIM: SEED / Sector: Closed End Investments

11 November 2022

SEED Innovations Ltd ("SEED" or, the "Company")

Portfolio Company Update: South West Brands

SEED Innovations Ltd, the AIM quoted company focusing on making investments in fast growing and industry leading businesses with a focus on the medical cannabis, health and wellness space, announces an update regarding its investment in portfolio company South West Brands ('SWB'), a London-based company that builds and commercialises the wellness and beauty brands of the future.

On 4 October 2021 the Company announced a further £150,000 investment in SWB by way of a 12 month, 8% Convertible Loan Note ('CLN') which came up for maturity on 27 October 2022. In consultation with SWB, SEED have agreed to extend the terms of the CLN until 16 January 2023. All other terms of the CLN remain as set out in the RNS of 4 October 2021.

ENDS

For further information on the Company please visit www.seedinnovations.co or contact:

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Notes

SEED Innovations is an AIM quoted investment company focused primarily on disruptive high growth life sciences and technology businesses particularly within the medical cannabis arena. The Company's strategy is to identify early-stage opportunities that have an upcoming investment catalyst and grow its portfolio in terms of value whilst limiting the number of investee companies to a level where relevant time can be devoted to each.

About South West Brands

South West Brands is a future facing multi-brands consumer goods group that builds and commercialises the wellness and beauty brands of the future, today. With a portfolio spanning menstrual wellness, Gen-Z beauty and functional drinks, SWB is laser focused on the "last-mile" of the value chain - brand, consumer, route to market. SWB brings wellness solutions to audiences globally through brand and celebrity led partnerships that deliver mass awareness. As a B Corp the SWB team is committed to growing the business in a way that reflects its values, champions its causes, and puts its commitment to its communities and the environment front and centre of everything it does. This is the essence of modern brand building.

Female founded and female led, SWB is particularly focused on brands and products that deliver solutions to underserved categories and consumers.

SWB recently launched two new brands to market; FEWE and Love, MeMeMe

FEWE is a first of its kind menstrual wellness brand creating fully inclusive solutions specifically tailored to the hormonal changes experienced throughout the menstrual cycle and peri-menopause. Rooted in education, and built utilising the findings of an in-depth 2000 person consumer study, the brand has received great prominence since launching in October'21, featuring in Marie Clare, Forbes, ES Magazine, Harpers Bazaar, Vanity Fair and many more. Products include solutions for skincare, sleep, comfort, mood and vulva care.

Love, MeMeMe is a digital first, celebrity and beauty content creator led brand. We speak to a young, trend-led audience, and have created an accessible yet premium feeling product portfolio of skin, body and haircare products utilising CBD and other high quality active skincare ingredients. The brand is led by TikTok superstars with a reach of over 3 million with chart topping sensation, singer Mae Muller, at the fore.