Major Strategic Alliance in North America

6 January 2020

ALTITUDE GROUP PLC

(the "Company" or "Altitude")

Announcement of Major Strategic Alliance in North America

Altitude Group Plc (ALT), the operator of the leading marketplace for personalized products is delighted to announce a major strategic alliance with the Advertising Specialty Institute ("ASI") the largest media, marketing and education organization serving the $24.7 billion US promotional products industry.

Founded in 1962, ASI serves a network of over 23,500 distributors, decorators and suppliers and owns and operates ESP®, the largest promotional product and supplier database in North America.

As a result of this alliance, ESP® has been seamlessly integrated into both the AIM Smarter portal and AIM Tech Suite, giving AIM members priority access to AIM's preferred suppliers, c.1,000,000 products and an additional c.3,000 suppliers.

This integration will provide AIM members even greater efficiency and an expanded search through AIM's single source search engine with data now powered by ESP, featuring real time supplier product and pricing data by which products can be sourced and purchased utilizing the AIM Tech Suite CRM and order management platform. This will significantly enhance the attraction of the AIM Tech Suite to AIM members.

ESP is fully integrated into the AIM platforms and can be utilized by members immediately. This will drive enhanced membership packages; as this database will be bundled into many membership programs. Products can be now sourced and purchased utilizing the AIM Tech Suite CRM and order management platform which will significantly enhance the attraction of the AIM Tech Suite to all AIM members and drive an efficient purchase order process for AIM's preferred suppliers.  

Expanding the number of suppliers ensures Altitude optimized coverage across a wider product range and geographic spread which was a key focus for the business. This agreement instantly delivers on that priority by enabling AIM members to find and purchase the optimal range of products available without once needing to step outside of the AIM platform.

Rolling out from Q1 2020, the organizations will market this new alliance to AIM members through events and extensive content delivery. Additionally, AIM will leverage ASI's marketing and media reach to further drive increased membership and awareness of AIM's existing and growing programs, benefits and technological offerings.

Nichole Stella, Chief Executive Officer, commented: "I am pleased to announce this important alliance between AIM Smarter and ASI, and the integration of ASI's flagship research tool, ESP, into AIM's powerful Tech Suite, which immediately increases the attractiveness of the AIM Tech Suite and its usage across the AIM membership. Both suppliers and distributors will see the benefit of this alliance with such a longstanding leader in the industry and how this partnership will strengthen the Company.

The integration of the ASI data into all facets of our technology and tools will further enhance member efficiency through technology, increase engagement, highlight trends and strengthen data insights to help maximize the ROI for both sides of the marketplace."

Timothy M. Andrews, ASI President and Chief Executive Officer, commented: "ASI is delighted to enter into a strategic alliance with AIM Smarter. This powerful combination is a win-win for everyone, with distributors throughout the AIM network gaining access to ASI's ESP, the promo industry's largest, most accurate, e-commerce enabled database, providing hundreds of thousands of products, integrated product data, real-time inventory and efficient transactions."

About ASI

The Advertising Specialty Institute (ASI^®) serves a network of 23,500 suppliers, distributors and decorators in the $24.7 billion promotional products industry. ASI's flagship product, the technology platform ESP^®, manages the industry's entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI's Counselor^® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the "Best Places to Work" in Philadelphia and Bucks County, PA. For more info: asicentral.com.

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The information communicated in this announcement is inside information for the purposes of Article 7 of Regulation 596/2014.